8 Strategic Plays

Market Linkage

Overview

As part of the DTI’s Supply Chain and Logistics Group, I lead efforts to strengthen market linkages for agricultural producers and MSMEs by connecting them with institutional buyers, food terminals, and trading posts. I coordinate with regional and provincial offices to support digitalization and improve logistics access. My work includes linking cooperatives and food terminals with online platform technology providers and logistics companies to help them operate more efficiently and reach more buyers. I also engage with public and private stakeholders to ensure these initiatives are sustained and impactful.

Programs

NVAT Fresh Market Linkage Program – Facilitating partnerships between NVAT, Inc. and institutional buyers to support regular supply arrangements and improve trading professionalism.

BAPTC Digitalization and Market Linkage Support* – Assisting the Benguet Agri-Pinoy Trading Center in implementing its digitalization efforts and connecting with platform technology providers and institutional buyers.

SPAQQFI Market Linkage and Value-Adding Support* – Supporting SPAQQFI’s efforts to engage institutional buyers and develop food processing capabilities through SSF and financial assistance programs.

One Bataan Farmers – Assisting in identifying and connecting institutional buyers, and assessing logistics and supply capabilities of the cooperative.

Carbon Market – Supporting the redevelopment of Carbon Market into a modern, efficient trading hub while preserving cultural heritage. DTI is working with Megawide to optimize logistics, reduce supply chain costs, and establish a dedicated 50-square-meter OTOP hub to promote local products and empower Filipino entrepreneurs.

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